#premium video

#premium video

TV networks and traditional video programmers are trying to define what constitutes "premium" video in order to compete with user-generated content on YouTube.

The FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau (VAB) have released a checklist for buying premium video based on research by Comcast.

The checklist includes factors such as quality environment, brand safety, and transparency and legitimacy for advertisers to consider when buying premium video. [ more ]